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The FAANG group of mega cap stocks developed hefty returns for investors during 2020.

The team, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited greatly from the COVID-19 pandemic as individuals sheltering in place used the products of theirs to shop, work as well as entertain online.

Of the past 12 months alone, Facebook gained thirty five %, Amazon rose seventy eight %, Apple was up 86 %, Netflix saw a sixty one % boost, and Google’s parent Alphabet is up 32 %. As we enter 2021, investors are actually thinking in case these tech titans, enhanced for lockdown commerce, will provide very similar or even even better upside this season.

From this particular number of five stocks, we’re analyzing Netflix today – a high performer during the pandemic, it’s now facing a unique competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of probably the strongest equity performers of 2020. The business and its stock benefited from the stay-at-home atmosphere, spurring need because of its streaming service. The inventory surged aproximatelly ninety % from the reduced it hit on March sixteen, until mid-October.

NFLX Weekly TTMNFLX Weekly TTM
Nevertheless, during the past 3 weeks, that rally has run out of steam, as the company’s key rival Disney (NYSE:DIS) gained a great deal of ground of the streaming fight.

Within a year of the launch of its, the DIS’s streaming service, Disney+, now has more than 80 million paid subscribers. That’s a significant jump from the 57.5 million it found to the summer quarter. That compares with Netflix’s 195 million members as of September.

These successes by Disney+ arrived at the same time Netflix has been reporting a slowdown in the subscriber development of its. Netflix in October found that it included 2.2 million members in the third quarter on a net foundation, light of its forecast in July of 2.5 million new subscriptions for the period.

But Disney+ is not the sole headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is in the midst of a similar restructuring as it focuses primarily on its new HBO Max streaming wedge. As well, Comcast’s (NASDAQ:CMCSA) NBCUniversal is actually realigning its entertainment operations to give priority to its new Peacock streaming service.

Negative Cash Flows
Apart from climbing competition, the thing that makes Netflix much more weak among the FAANG class is the company’s small cash position. Because the service spends a great deal to create its exclusive shows and shoot international markets, it burns a great deal of cash each quarter.

to be able to improve its cash position, Netflix raised prices for its most popular program during the very last quarter, the second time the company has done so in as a long time. The action could prove counterproductive in an environment in which men and women are losing jobs and competition is heating up. In the past, Netflix price hikes have led to a slowdown in subscriber growth, especially in the more mature U.S. market.

Benchmark analyst Matthew Harrigan previous week raised very similar fears into his note, warning that subscriber advancement could possibly slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now clearly broken down as 1) trust in the streaming exceptionalism of its is fading relatively even as 2) the stay-at-home trade might be “very 2020″ in spite of some concern about how U.K. and South African virus mutations can have an effect on Covid-19 vaccine efficacy.”

His 12 month price target for Netflix stock is $412, aproximatelly 20 % beneath its current level.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega hats and tech stocks in 2020. But as the competition heats up, the business must show it is still the high streaming choice, and that it’s well positioned to defend its turf.

Investors seem to be taking a rest from Netflix stock as they hold out to determine if that can happen.

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